OC Osilliation launches clothing brand ‘It’s Pepe It’s Lit’ (photos)
For many years, musicians sold merchandise like t-shirts and posters simply as a way to make money. It might not have been the most important revenue stream back when CD sales were still growing, but cash is cash. When people stopped buying music and instead got what they wanted from piracy sites.
Artists of all sizes needed to bring in additional revenue wherever they could, and for those who hadn’t yet made it to superstar status, selling branded items became very important.
Now, an artist’s merchandise has yet again taken on new significance, but this time around, it’s not only about the money but music promotion and a American Zambian based musician OC Osilliation has launched ‘It’s Pepe It’s Lit to promote his Hit pepe track.
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